


Catalyst (ka-tə-ləst):
Something (a substance, person, or event) that causes or accelerates a significant change or reaction without being consumed in the process. An agent that provokes or speeds significant change or action.
Be the Catalyst. Lead the Change. Elevate Everything.

Hello, I'm Alan Denton...
Real Experience. Real Results. Coaching for Growth-minded Leaders.
With decades of leadership experience at global brands - as well as several fast-growing smaller companies - I bring real-world insight to executive coaching. I’ve worked across highly competitive industries, helping businesses of all sizes grow, adapt, and lead through change.
My background spans strategy, brand development, digital transformation, and team leadership. I’ve built and led high-performing, cross-functional teams and understand what it takes to unite people around a vision and execute under pressure.
My Coaching Philosophy
At the heart of my coaching philosophy is an honest, open relationship built on mutual respect and trust. I care deeply about my clients' success—not just as leaders, but as people. I don’t pretend to have all the answers, and I don’t hand out prescriptions. Instead, I ask the right questions, challenge assumptions, and help clients uncover their own insights. That’s where the most meaningful growth happens.
As a coach, I offer a practical, strategic partnership that helps leaders gain clarity, take action, and lead with greater confidence and impact. Throughout my career, I've not only focused on driving results but also creating a fun and engaging workplace, proving that productivity and enjoyment can go hand in hand. A place where people want to work.
I choose to work with small and mid-sized businesses because they’re the backbone of our economy and vital to the communities they serve. These organizations are driven by passion, purpose, and resilience—and I’m inspired by the leaders behind them.
After decades in the corporate world, I’m committed to sharing what I’ve learned to help SMB leaders grow, lead with confidence, and build strong, sustainable businesses.
Experience working with...
